Their portfolio is absolutely gigantic, encompassing jet engines, cars, and more. Lately, they’ve been experimenting with developing a new convertible, that they recently named publicly for the very first time.
The name of the car is “Dawn,” modeled after an exclusive cabriolet, the Silver Dawn, back from between 1950 and ’54. It was the first Rolls-Royce to feature bodywork built in-house, and the new “Dawn” will feature similar options. They’ve also recently introduced a limited designer edition of their sporty “Wraith,” valued at 350,000 British pounds. These cars fit right along with their manufacturing philosophy: to take the very finest materials and craft them into exquisite and desirable luxury goods. They’ve taken an entirely different stance on automobile manufacturing from many designer manufacturers, and instead pride themselves on manufacturing specifically to a customer’s specifications.
This seems to be the trend in car manufacturing these days. Last month, Volkswagen announced that they’re working on an electric version of their 1950s classic VW camper. The third generation of the Mini Cooper was named Auto Express Car of the Year 2014 in London last month. It seems as if automobile manufacturing is revisiting glory days in order to refine and tune up manufacturing processes to make them better than ever before.
The “Dawn” was described as “the most social of the super-luxury motorcars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots. Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand,” the company said in a statement.
There’s all sorts of ways to be involved in manufacturing, and the luxury automobile industry is certainly one of them. It’s a different type of career than other types of manufacturing because luxury manufacturing focuses on a specific compilation of parts to make an exquisite, handcrafted end product. Hence, it’s exciting to see a company already well-versed in luxury take their work to the next level: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,’ said Torsten Mueller-Oetvoes, Chief Executive Officer at Rolls-Royce.
Rolls-Royce offers careers in their dynamic, exciting manufacturing department, even for students and graduates. They have apprenticeships for technical, practical, or specialist applicants to work with the company on a prolonged basis. Take the practical apprenticeship, for instance: “This is hands on work with real responsibility. Your training will cover everything from manufacturing, building, and testing to fixing and operating products and equipment. This genuine alternative to university will take you on an incredible three-and-a-half year journey.”
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photo credit: Rolls-Royce Motor Cars Instagram via @rollsroycecars